Communicating with your candidates is always important and maintaining strong communication with them during a crisis can set you apart from your competition. Due to COVID-19, our economy came to a grinding halt in March and businesses are facing unique challenges. Millions of businesses were deemed “non-essential” and forced to find alternative ways to conduct business while other “essential” businesses are having problems attracting candidates.

Whatever your challenges are, there are real benefits that come with staying in touch with your candidates.

Your Company Will Stand Out

For many companies talent acquisition is not a priority at this point in time. However, as we emerge from this crisis and the economy begins to rebound, companies will once again be searching for talent and may struggle to find qualified candidates if they went completely dark during the crisis.

So, even if you are not hiring at this moment, it is best to continue to send out updates, advice and other communications to candidates. These communications show you are open for business and planning on hiring again in the future, even if you cannot today.

If you are in need of people and can’t seem to find them, regular communication  – especially communication focused on how you are keeping employees safe – can show candidates your company is poised for success, that you value your workforce, and you are ready to hire people who need great jobs with a great company.

Candidates Have Real Questions

One of the realities of the world today is that uncertainty rules the day.  Candidates will have a lot of questions about the long-term impact of COVID-19 and also have very specific questions like, “Is your company conducting remote or in-person interviews?”, “Will I be able to work remotely or am I required to work in the office every day?”, “What precautions is your company taking to protect employees?”

If you are hiring, answering these questions can help ease fears at a time when many people are contemplating a career change.

How Can You Stay In Touch With Candidates

There are many ways to keep in touch with candidates throughout this crisis. The challenge for most companies is to find the channel that works best for both you and your candidates. Some ways to maintain relationships with candidates include:

  • Company blog posts
  • Website job postings
  • Email newsletters
  • Social media posts
  • Live broadcasts on social media that include Q&A at the end
  • Text messaging

Right now, people are looking to make connections, gather information and crave a sense of normalcy. As an employer, you may not have a lot of open jobs but maintaining relationships with your candidates will make you stand out as a leader in your community, indicate you are a business that genuinely cares about people, and be poised to ramp up quickly and efficiently when the time comes.

In these uncertain times, Kinect is here for you. We continue to maintain our candidate relationships and can help you fill your job openings quickly. Contact us today to learn more about how we can help you navigate these challenging times.


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